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ريلاي تسجل حضورها الأول في دول مجلس التعاون الخليجي بإطلاق طراز آر 8

by with No Comment Automotive

كشفت ريلاي، العلامة الجديدة التابعة لشيري للمركبات التجارية في الإمارات، عن تسجيل حضورها الأول في دول مجلس التعاون الخليجي من خلال إطلاق أحدث طرازاتها من شاحنات البيك أب متوسطة الحجم تحت اسم “ريلاي آر8” في خطوة تعكس التزامها بتقديم حلول تنقل تجارية ذكية وموجهة حسب طبيعة الاستخدام في دولة الإمارات. ويمثل هذا الإطلاق توسعاً استراتيجياً جديداً للشركة في المنطقة. وكجزء من هذا التوسع، تم تعيين الغرير للنقل موزعاً حصرياً لعلامة ريلاي في دولة الإمارات.

وجاء إطلاق ريلاي آر8 ضمن فعالية حصرية أقيمت في “ويرهاوس فور” بمنطقة القوز في 10 فبراير 2026، بحضور قيادات عليا من الغرير للتنقل ومجموعة شيري، ما يعكس أهمية هذه الخطوة الاستراتيجية للطرفين. وشارك في الحدث جون يوسيفيديس، الرئيس التنفيذي لمجموعة الغرير، وأوسكار ريفولي، الرئيس التنفيذي لقطاع السيارات في الغرير للنقل، إلى جانب تشاك وي، المدير الإقليمي والمدير العام لمنطقة دول مجلس التعاون الخليجي، وليو لو، المدير العام في المملكة العربية السعودية، وشين بوكسين، مدير العلامة التجارية.

وتُعد ريلاي آر8 شاحنة بيك أب متوسطة الحجم تجمع بين القدرة العالية والاعتمادية، وقد صُممت خصيصاً لتلبية احتياجات العملاء الذين يتطلعون إلى المتانة والتنوع والأداء العملي في مختلف الظروف. وتستهدف الشاحنة شركات الأساطيل والمؤسسات الصغيرة والمتوسطة والمقاولين والأفراد، حيث تم تطويرها لتحمل أعباء العمل الشاقة والقيادة في ظروف طرق متنوعة، مع توفير مستويات الراحة وسهولة الاستخدام المطلوبة للقيادة اليومية. ويعكس تصميمها العملي وبنيتها القوية مستوى الاعتمادية والثقة المتوقعين في أسواق المنطقة.

تمثل ريلاي آر8 مفهوماً عملياً جديداً في فئة البيك أب متوسطة الحجم، إذ تجمع بين متانة الاستخدام التجاري ومرونة الاستخدام اليومي. صُممت لتتحمل ضغوط العمل الشاقة وتحديات الطرق المختلفة، دون التخلي عن الراحة أو سهولة القيادة. وبفضل بنيتها الصلبة وتصميمها المدروس، تقدم آر8 حلاً متكاملاً للشركات والمقاولين والأفراد الباحثين عن مركبة يمكن الاعتماد عليها في مختلف مجالات الحياة العملية.

وتتوفر ريلاي آر8 بخيارين من أنظمة الدفع، البنزين والديزل، بما في ذلك محرك ديزل توربيني سعة 2.3 لتر يولد قوة 161 حصاناً وعزم دوران يبلغ 420 نيوتن متر، ومحرك بنزين سعة 2.4 لتر يولد قوة 158 حصاناً وعزم دوران يبلغ 230 نيوتن متر، مع توفر خيار الدفع الثنائي والدفع الرباعي لكلا المحركين. وتقدم ريلاي عبر مختلف الفئات باقة من تقنيات الاتصال الحديثة وأنظمة السلامة المتقدمة وتقنيات الراحة، إلى جانب مزايا عملية تلبي احتياجات الأعمال والاستخدام الشخصي على حد سواء. وتتمتع مجموعة شاحنات ريلاي بموقع تنافسي في السوق الإماراتية، حيث تبدأ الأسعار من 59,900 درهم إماراتي غير شاملة ضريبة القيمة المضافة.

وقال أوسكار ريفولي، الرئيس التنفيذي لقطاع السيارات في الغرير للتنقل: ” يمثل إطلاق ريلاي آر8 محطة جديدة في مسيرة الشراكة الاستراتيجية بين الغرير للنقل وشيري للمركبات التجارية في الإمارات، ويعكس مستوى الثقة المتبادلة بين الجانبين. ومن خلال هذه الخطوة، نعزز قدرتنا على تلبية احتياجات قطاعي الخدمات اللوجستية والنقل في دولة الإمارات، عبر تقديم حلول تنقل تجارية ذكية وعملية تلائم متطلبات الأعمال اليومية. ونواصل العمل على بناء محفظة متكاملة وجاهزة للمستقبل، تتماشى مع التطورات المتسارعة في السوق الإقليمية.”

من جانبها، قالت شي كايرونغ، رئيس شيري للمركبات التجارية الدولية: ” يعكس إطلاق علامة ريلاي رؤيتنا المشتركة مع الغرير للنقل لبناء حضور مستدام في دولة الإمارات، عبر تقديم مركبات تجارية عالية الجودة تم تطويرها لتلبية متطلبات الأعمال اليومية بكفاءة واعتمادية. وتمثل هذه الشراكة خطوة استراتيجية في مسار توسعنا الإقليمي، وتعزز التزامنا بدعم نمو قطاع المركبات التجارية في الدولة.”

ويمكن للعملاء التعرف على طراز آر8 الجديد كلياً في صالة عرض ريلاي الواقعة في منطقة رأس الخور الصناعية 3، العوير، دبي.

VOYAH UAE at Taste of Dubai

VOYAH UAE Brings a Design-Led Cultural Moment to Taste of Dubai as Official Automotive Sponsor

by with No Comment Automotivelifestyle

VOYAH UAE, exclusively distributed in the UAE by Performance Plus Motors, is participating as the Official Automotive Sponsor of Taste of Dubai, bringing a refined lifestyle driven experience to one of the city’s most anticipated cultural and culinary events.

Set apart from the energy of the festival, VOYAH’s space has been designed as a calm, majlis-inspired retreat that blends Arabic hospitality with the serenity of a classical Chinese garden. The setting offers visitors a moment of pause within Taste of Dubai, reflecting the brand’s understated approach to modern luxury through atmosphere, design and cultural reference rather than traditional automotive display.

The VOYAH FREE and VOYAH DREAM will be on display throughout the festival, offering visitors the opportunity to experience the brand up close and register on site for an exclusive test drive of the VOYAH FREE directly from the event.

Extending its presence beyond the festival grounds, VOYAH is inviting wider community participation through a social media initiative that offers access to the Taste of Dubai experience, encouraging shared moments beyond the festival setting and reinforcing the brand’s focus on connection, accessibility and meaningful experiences.

Mohamed Elzawawy, General Manager of Performance Plus Motors, said: “Taste of Dubai brings together people who value quality, culture and experience. VOYAH’s presence has been designed to complement that spirit, offering something intentionally different from the surrounding energy. It’s about introducing the brand through atmosphere, design and cultural dialogue, rather than through convention.”

As the Official Automotive Sponsor, VOYAH’s presence at Taste of Dubai draws on design and cultural reference to sit naturally within the rhythm of the festival, reinforcing its position within the UAE’s evolving lifestyle and mobility space.

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Al Habtoor Motors redefines the UAE’s mid-size 7-seater SUV landscape with the launch of the all-new Mitsubishi Destinator

by with No Comment Automotive

Al Habtoor Motors, the exclusive distributor of Mitsubishi Motors in the United Arab Emirates, officially unveiled the all-new Mitsubishi Destinator at an exclusive launch held at the Al Joud Ballroom, Hilton Al Habtoor City, Dubai. Marking its official UAE debut, the Destinator is introduced as a mid-size 7-seater SUV, signaling a strategic evolution in Mitsubishi’s product portfolio and reinforcing the brand’s commitment to delivering refined, versatile mobility solutions tailored to the needs of modern families.

As the UAE’s automotive market continues to shift towards vehicles that balance urban sophistication with weekend capability, the Destinator arrives as a masterclass in thoughtful engineering. Developed to deliver confidence and adaptability, this mid-size 7-seater SUV is engineered to master the “daily mission” of UAE families—balancing the demands of city commutes and grocery hauls with the comfort required for the school drop and pick-up.

A design language of gravitas and dynamism

The Destinator’s presence is anchored by a design philosophy of “Gravitas & Dynamism,” combining a stable, commanding stance with an energetic, athletic profile. The front face features the evolved “Dynamic Shield,” expressing power through strong horizontal and vertical elements, complemented by an innovative honeycomb-patterned inner grille beneath a transparent acrylic surface. Drawing from Mitsubishi’s legendary heritage, the rear design showcases the “Hexaguard Horizon” concept. The vehicle’s ruggedness is further emphasized by bold front and rear skid plates, 18-inch wheels, and T-shaped LED lighting that projects a wide, modern profile.

A new benchmark in refinement and space

The Destinator delivers a sophisticated balance of space and versatility. Its spacious three-row cabin offers spacious seating for seven people while the second and third-row seats can be folded to unlock massive cargo capacity, supporting everything from daily school and shopping routines to weekend trips. With convenient features at every seat and ample cargo space, it provides a premium, stress-free environment for the modern family on the move.

 

Premium comfort is further elevated by Panoramic Sunroof, Dual-Zone Automatic Air Conditioning, and a bespoke Console Tray with Wireless Charging.

Unrivalled capability and engineering DNA

Staying true to Mitsubishi’s heritage of durability, this mid-size 7-seater SUV is powered by a high-efficiency 1.5-litre MIVEC Turbo engine, delivering responsive performance and strong torque. This is paired with a finely tuned Continuously Variable Transmission (CVT) that ensures smooth, linear power delivery across diverse driving conditions.

 

For drivers seeking “Confidence in Every Direction,” the Destinator offers five selectable drive modes: NORMAL, GRAVEL, TARMAC, WET, and MUD. With a class-leading minimum ground clearance of 214 millimeters, along with optimized approach (21°), ramp break-over (20.8°), and departure angles (25.5°), it demonstrates genuine capability, enabling assured performance across the region’s varied landscapes.

 

An immersive, high-tech sanctuary

Inside, this mid-size 7-seater SUV is crafted as a “Confidence Booster for Energetic Families,” offering a spacious, high-quality cabin with a focus on shared comfort.

 

Key interior highlights include:

Acoustic Excellence: The Dynamic Sound Yamaha Premium system features an eight-speaker setup finely tuned by Yamaha’s “sound meister,” offering four optimized sound modes to ensure a rich, immersive experience for every passenger.

 

Intuitive Control: A monolithic display integrates a 12.3-inch Smartphone-link Display Audio (SDA) and an 8-inch Digital Driver Display, seamlessly integrated to provide intuitive access to navigation and entertainment. There’s Apple CarPlay and Android Auto Standard with available wireless connectivity.

 

Customizable Atmosphere: In a first for the Mitsubishi line-up, the Destinator offers 64-colour ambient lighting controlled via the SDA, alongside a Panoramic Sunroof that can be adjusted through the screen in five-percent increments.

 

Intelligent Practicality: The cabin offers generous storage, including seatback tables, Type A and Type C USB ports for every row, and enough luggage space to accommodate four gallon-sized water bottles even when the third-row seats are in use.

 

Commenting on the launch, Mr. Ahmed Khalaf Al Habtoor, CEO of Al Habtoor Motors, said: “The launch of the Mitsubishi Destinator comes at a defining moment for the UAE automotive market. Customer demand is increasingly shifting towards the mid-size 7-seater SUV segment, vehicles that offer genuine space, advanced technology, and everyday versatility without the compromises traditionally associated with larger vehicles. The Destinator has been developed precisely for this evolution, delivering premium practicality and Mitsubishi’s trusted reliability in a package ideally suited to the lifestyle of our UAE customers.”

 

Availability and specifications

Customers can choose from a sophisticated range of monotone exterior colours, including Quartz White Pearl, Blade Silver Metallic, Graphite Grey Metallic, Lunar Blue Mica, Red Metallic, and Black Mica.

 

The all-new Mitsubishi Destinator is now available at Al Habtoor Motors showrooms across the UAE.

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Al Habtoor Motors redefines urban logistics in the UAE with the landmark launch of the all-electric new FUSO eCanter

by with No Comment Automotive

Al Habtoor Motors, the exclusive distributor of FUSO in the UAE, crossed a defining milestone in the nation’s transition towards sustainable commercial transport with the official launch of the Next Generation eCanter a fully electric light-duty truck engineered to decarbonize urban logistics and last-mile delivery operations.

Unveiled at the prestigious Al Habtoor Polo Resort, Dubai, under the theme “The Future of Commercial Mobility Electrified,” the launch represents a strategic evolution in the long-standing partnership between Al Habtoor Motors and FUSO. Following the formal unveiling at 11:00 AM, invited media, brought together key customers, partners, and stakeholders from across the commercial vehicle sector and industry stakeholders took part in an exclusive on-site test drive experience, offering first-hand exposure to the new eCanter’s zero-emission performance in real-world conditions.

A proven global pioneer arrives in the Emirates

The UAE debut of the Next Generation eCanter comes on the back of a strong global track record, with the model having accumulated over 8 million kilometers of locally emission-free operation across key international markets, including Europe and Japan. Drawing on more than five years of real-world customer usage data, the new generation eCanter has been refined to meet the high-intensity operational demands and climatic conditions of the Middle East.

“The launch of the FUSO new eCanter in the UAE marks an important milestone for Al Habtoor Motors as we advance our commitment to delivering cutting-edge, sustainable transportation solutions to the market,” said Mr. Ahmed Khalaf Al Habtoor, CEO of Al Habtoor Motors. “This introduction reflects our strategic alignment with the UAE’s long-term sustainability narrative and Green Transport ambitions, while empowering businesses with future-ready mobility solutions that combine zero-emission technology, operational efficiency and proven global performance.”

Precision engineering meets modular flexibility

At the core of the Next Generation eCanter is innovative eAxle technology, which integrates the electric motor directly into the rear axle. This compact drivetrain architecture reduces mechanical complexity, optimizes space utilization and enhances overall vehicle efficiency delivering tangible benefits for urban commercial operations.

The new eCanter’s modular battery concept enables fleet operators to precisely tailor vehicle specifications to route length and payload requirements, with three scalable configurations available: in Short Wheelbase, Long Wheelbase & XL Wheelbase.

Supporting operational flexibility further, the new eCanter is available in gross vehicle weight classes ranging from 4.25 tons to 8.55 tons, with multiple wheelbase options to suit a wide variety of applications. Customers can also choose between Standard (1,695 mm) and Wide (1,995 mm) cab widths, ensuring maneuverability in dense urban environments without compromising driver comfort.

Charging efficiency is optimized through support for both AC and DC charging, utilizing the CCS standard. With DC fast charging, the battery can be replenished from 20% to 80% in approximately 24 to 39 minutes, depending on the selected battery configuration, minimizing downtime and maximizing fleet utilization.

Sustainability without compromise

Beyond its zero-emission powertrain, the Next Generation eCanter is designed for real commercial versatility. A sophisticated Power Take-Off (PTO) system enables compatibility with specialized bodies such as tippers, cranes and temperature-controlled vans, ensuring that businesses can transition to electric mobility without sacrificing functionality or operational scope.

The launch at Al Habtoor Polo Resort stands as a clear call to action for the UAE’s commercial sector, demonstrating that the future of urban logistics is not only electric, but intelligent, proven and ready for immediate deployment.

Al Ain Farms partners with Rashid Al Dhaheri

From Al Ain to Formula: Emirati driver Rashid Al Dhaheri continues partnership with Al Ain Farms

by with No Comment AutomotiveBusiness

Al Ain Farms, one of the UAE’s largest integrated dairy and poultry companies and a subsidiary of Al Ain Farms Group, has announced the continuation of its partnership with Rashid Al Dhaheri, Mercedes-AMG F1 Junior Driver and multiple podium finisher in Formula Regional. The partnership, which sees Al Ain Farms supporting Rashid’s journey from homegrown talent to international competitor, was official signed at a ceremony held at Yas Marina Circuit.

For both Al Ain Farms and Al Dhaheri, Al Ain is where the story begins. That shared origin has shaped a partnership focused on supporting local talent with global ambition. As a national brand that has grown alongside the UAE for more than four decades, Al Ain Farms sees supporting homegrown talent as a natural extension of its long-standing connection to the community.

Hassan Safi, Group CEO of Al Ain Farms Group, said: “Rashid’s journey reflects the discipline, resilience, and ambition we value as a nation. Our shared roots in Al Ain make this partnership especially close to our hearts. Supporting young Emiratis who  represent the UAE internationally is something we are proud of, reflecting our commitment to empowering local talent with the same consistency and care that families across the UAE have trusted for generations. When talent is nurtured at home, it has the potential to compete anywhere in the world.”

Widely regarded as one of the most promising young motorsport talents to emerge from the UAE and wider region, Al Dhaheri continues to build on a series of standout performances that reinforce his standing on the international racing pathway. As he progresses into more physically demanding competition, fitness, preparation, and consistency remain central to performing at the highest levels of junior single-seater racing.

Rashid Al Dhaheri commented: “At this level, racing is about discipline and attention to detail, both on and off the track. Nutrition is part of my daily routine, and having the support of Al Ain Farms — a brand that has been on my family’s table for generations — means a lot to me as I continue to push myself. I hope it inspires young people to believe that big

 

ambitions can start right here, with pride in where they come from and the right support around them.”

Now in its second year, the partnership illustrates Al Ain Farms’ wider efforts to champion young Emiratis across different walks of life. These include initiatives focused on development, creativity, and national pride, highlighting the company’s broader commitment to contributing to the UAE’s future by supporting the next generation wherever potential and ambition are found.

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NIO Celebrates Production of Its 1,000,000th Vehicle

by with No Comment Automotive

NIO’s 1,000,000th vehicle rolled off the production line at NIO Factory Two in Hefei, Anhui Province, marking another significant milestone for the company.

Since its founding in late 2014, NIO has built a comprehensive system capability spanning vehicle research and development, design, manufacturing, sales, and user services. From the rollout of the first NIO Founders’ Edition ES8 in 2018 to today’s production milestone of one million vehicles across its three brands, NIO, ONVO, and firefly, NIO has exemplified the momentum and vitality of China’s smart electric vehicle industry.

To support innovation and research in frontier technologies in China, NIO donated its 1,000,000th production vehicle, an All-New NIO ES8 in Nebula Green, to the Micius Quantum Foundation in Anhui, providing mobility support for leading experts in the quantum science field. At the same time, NIO unveiled the ET9 Milestone Edition, honoring innovators across industries.

Reaching one million vehicles is not just a milestone for NIO. It also reflects the technological and brand advancement of China’s smart EV industry. China’s new energy vehicle production in 2025 is expected to surpass 15 million units, and Chinese automakers are projected to outpace Japanese brands in global vehicle sales for the first time. Chinese automakers are reshaping the global automotive landscape, transforming China from a major manufacturing hub into a global automotive powerhouse.

Fu Bingfeng, Executive Vice President and Secretary General of the China Association of Automobile Manufacturers (CAAM), addressed the event: “As a leading representative of China’s EV startups, NIO has gained valuable experience in technological innovation and premium brand development, making significant contribution to the transformation and upgrading of China’s automotive industry. Today, the rollout of NIO’s 1,000,000th production vehicle is more than a milestone in scale. It stands as a vivid testament to NIO’s long-term commitment to innovation, brand excellence, and user service, as well as the continued advancement of China’s NEV industry in technology and brand.”

Behind this growth lies not only scale and speed, but also a spirit of bold vision paired with disciplined action. Guided by the spirit of “Vision, Action,” NIO has invested RMB 65 billion in technology research and development, building systematic capabilities across 12 core smart EV technologies. In charging and battery swapping infrastructure, NIO has invested RMB 18 billion, establishing 8,541 charging stations and Power Swap Stations in China, delivering over 96 million battery swaps cumulatively. These long-term investments are now translating into tangible user value and sustained competitive advantage.

“One million vehicles is a new starting point. NIO is entering its third stage of development, with high-quality growth as the core objective,” said William Li, Founder, Chairman, and CEO of NIO. “Looking ahead, we will continue investing across our 12 full-stack technology capabilities to maintain leadership in both technology and products. We remain committed to infrastructure development, aiming to exceed 10,000 charging and battery swapping stations each by 2030. We will further strengthen synergy across our three brands, expand market share in each segment, and maintain annual volume growth of 40% to 50%. While deepening our presence in China, we will also expand globally in a more steady and efficient manner, bringing leading smart electric mobility experiences to users worldwide and shaping a sustainable and brighter future.”

At the event, NIO signed a framework agreement with Chery Automobile and JAC Motors on co-building an automotive innovation platform and also signed into a vehicle-chip industrialization partnership with Lontium Semiconductor Corporation, further fostering an open, collaborative, and win-win industrial ecosystem.

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Dubai Shopping Festival Auto Season Accelerates Citywide with Parades, Collector Showcases and the Region’s Biggest Motoring Experiences

by with No Comment Automotivelifestyle

As part of its landmark 31st edition, Dubai Shopping Festival revs up the emirate with the return of DSF Auto Season — a multi-week celebration that transforms Dubai into a citywide destination for automotive culture, community and creativity.

Running from 2 to 11 January 2026, DSF Auto Season brings together an unparalleled line-up of parades, exhibitions, sales and large-scale motoring festivals, offering something for everyone — from first-time car buyers and families to collectors, enthusiasts and supercar owners. Designed as an open, accessible platform rather than a single event, Auto Season places automotive passion firmly within everyday city life.

A citywide celebration of automotive culture

Unlike traditional car shows confined to exhibition halls, DSF Auto Season unfolds across Dubai’s streets, districts and destinations. From iconic parades passing through the city to immersive exhibitions at shopping and lifestyle hubs, the programme is built to be experienced casually, socially and repeatedly.

At its core, Auto Season reflects Dubai’s unique relationship with cars — as symbols of design, innovation, lifestyle and personal identity — while welcoming all audiences, regardless of experience or expertise.

Opening the doors to collectors and enthusiasts: DSF Auto Season Collectors Hub

A premium three-day activation at City Walk showcasing rare and limited-edition vehicles from Porsche and Ferrari, alongside an exceptional lineup of supercars curated by SuperCars Majlis, special display vehicles from Dubai Police and the world’s most engineered cars. The Hub presents supercars as collectible works of design and engineering — celebrating some of the world’s most meticulously engineered automobiles — supported by a public-voted competition and an AED 30,000 prize pool.

A dedicated Competition Corner invites public participation, with three curated categories:

  • Classic Cars (pre-1985 models)
  • Resto-Mod Builds – blending heritage design with modern engineering
  • Race Cars, designed for track-ready performance

The top ten vehicles from each category are exhibited throughout the three-day activation, with visitors voting for their favourites. A total prize pool of AED 30,000 is awarded to winning entries, reinforcing the Collectors Hub as both a showcase and a celebration of craftsmanship.

City Walk also serves as the official launch point for the Supercars Parade, marking the start of Auto Season’s most visually spectacular moments.

Citywide Parades & Community Convoys

Auto Season is defined by a series of visually spectacular parades and car club community meet ups, each celebrating a different automotive community:

  • Yalla Dubai Parade (2 January): A cross-border convoy from Oman to Dubai, welcoming cars at Nad Al Shebba Square.
  • Auto Socials Porsche Day x DSF Auto Season (3 January):Blending automotive heritage with family-friendly lifestyle experiences.
  • Supercars Parade x DSF Auto Season (4 January): The season’s flagship social gathering, located at Coca-Cola Arena, featuring 90+ supercars valued at over AED 100 million, with F&B and Entertainment.
  • Bronco and Jimny Social (11 January): A relaxed, lifestyle-focused finale.

Each parade is free to attend and designed to encourage spontaneous engagement — whether watching roadside, joining arrival celebrations, or exploring nearby DSF activities.

Middle East Car & Bike Week: the flagship motoring festival

Anchoring DSF Auto Season is Middle East Car & Bike Week, taking place on 10 and 11 January at Dubai Studio City.

Spanning nearly 400,000 square feet, the ticketed festival brings together supercars, superbikes, custom builds, drifting arenas, stunt zones, live music and lifestyle experiences under one roof. Building on the success of Arabian Bike Week, the expanded event merges car and motorcycle culture into a single high-energy weekend.

Highlights include global stunt and drifting arenas, luxury and custom vehicle displays, merchandise markets, a Guinness World Record attempt in RC racing, and dedicated family entertainment zones. With over 12,000 visitors expected, Middle East Car & Bike Week positions Dubai as the region’s premier destination for automotive festivals.

Community-driven showcases across the city

Auto Season continues with Mirdif Motor Show x DSF Auto Season, taking place on 10 January at City Centre Mirdif’s rooftop parking.

Featuring over 1,000 vehicles, the free, community-led exhibition showcases supercars, classics, custom builds, motorbikes and RC models. Open participation allows car owners to display their vehicles and compete across multiple categories, while family zones, live DJs and food kiosks ensure a festival atmosphere suitable for all ages.

A highlight of the day is the Mirdif Motor Show Parade, featuring 500+ bikes circling the mall in one of Dubai’s largest coordinated bike convoys – reinforcing Auto Season’s inclusive, community-first ethos.

Smart buying moments: Auto Sale x DSF Auto Season

Alongside experiential events, DSF Auto Season also delivers tangible value through Auto Sale, running from 2 to 11 January across participating dealerships citywide.

During the 10-day window, dealerships offer exclusive DSF-only deals, special finance packages, upgrade offers and test-drive experiences across luxury, electric and family vehicle segments. Positioned as Dubai’s biggest car-buying moment of the year, the campaign empowers consumers to turn inspiration into action.

A season designed for everyone

What sets DSF Auto Season apart is its accessibility. From free parades and exhibitions to premium collector showcases and large-scale festivals, the programme allows visitors to engage at their own pace — whether as casual spectators, curious newcomers or dedicated enthusiasts.

By embedding automotive culture into shopping destinations, public spaces and everyday routes, DSF Auto Season transforms cars from static objects into shared experiences — celebrating design, innovation and community across the city.

A defining pillar of DSF 2025/26

As part of Dubai Shopping Festival 2025/26, Auto Season reinforces DSF’s evolution into a multi-dimensional citywide celebration — where shopping, culture, entertainment and passion intersect.

From supercar parades and collector showcases to community motor shows and exclusive buying moments, DSF Auto Season cements Dubai’s status as a global automotive hub — not just for what is owned, but for what is experienced together.

Strategic Partners

DSF 2025-2026 is supported by Key Sponsor Commercial Bank of Dubai, and Strategic Partners, including: Al-Futtaim Malls (Dubai Festival City Mall and Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Souq Al Seef, Bluewaters, Ibn Battuta Mall, Nad Al Sheba Mall, Palm Jumeirah Mall, and The Outlet Village), Emirates airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex Investment (City Walk and The Beach JBR), talabat, plus more to be revealed.

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OMODA&JAECOO Celebrates 2,000 Car Sales Milestone in UAE

by with No Comment Automotive

OMODA&JAECOO, the innovative global automotive brand, has achieved an impressive milestone of 2,000 car sales in the UAE, less than a year after its official launch in February 2025.

To celebrate this achievement, the brand is introducing an exclusive one-day surprise offer — the best deal of the year — available at all six showroom locations across the UAE on Sunday, November 16, 2025.

Customers can expect a surprising and highly attractive deal revealed only when they visit any OMODA&JAECOO showroom on the day.

Further reinforcing its global momentum, the parent company of OMODA&JAECOO recently secured the 233rd position on the 2025 Fortune Global 500 list, while also surpassing 5 million vehicle exports worldwide. This remarkable ‘Dual 500’ achievement underscores the group’s rapid international growth and enduring commitment to innovation and excellence in the global automotive industry.

Adding to its growing visibility in the region, OMODA&JAECOO made a powerful debut at Dubai International Airport, one of the world’s busiest travel hubs, where large-scale billboard campaigns for the upcoming JAECOO J8 SHS and OMODA C7 have been running since June 2025. The campaign, which dominates key display areas across the airport, has effectively captured the attention of millions of travelers, showcasing the brand’s bold design aesthetics, advanced hybrid technology, and global strength. This high-profile presence not only marks a significant step in OMODA&JAECOO’s international expansion but also builds anticipation for the soon-to-launch JAECOO J8 SHS and OMODA C7 in the UAE.

Since its debut, OMODA&JAECOO has rapidly expanded its footprint across the Emirates, bringing together cutting-edge design, intelligent mobility, and sustainable performance. Reaching the 2,000-car milestone reflects the brand’s deep connection with UAE drivers who value sophistication, innovation, and driving excitement.

“We are incredibly proud of what OMODA&JAECOO has accomplished in such a short time,” said Shawn Xu, CEO of OMODA & JAECOO Automobile International. “This milestone is a testament to the confidence and enthusiasm of our UAE customers. We look forward to celebrating this achievement with them through a special offer that truly rewards their support.”

Customers are invited to visit any of OMODA&JAECOO’s showrooms located in Dubai, Abu Dhabi, Sharjah, Fujairah, and Ras Al Khaimah on Sunday, November 16, to experience the brand’s award-winning line-up and discover the exclusive surprise offer available for one day only.

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212 Off-Road Vehicles Enters UAE Market Through Strategic Partnership with Legend Motors

by with No Comment Automotive

As the exclusive strategic partner of the 212 brand in the UAE, Legend Holding Group, together with the brand’s global team, successfully hosted the 212 Global Strategy Launch Event in Dubai. The prestigious event was graced by the presence of His Excellency Ou Boqian, Consul General of the People’s Republic of China in Dubai, along with members of Middle Eastern royal families, business leaders, and prominent media representatives.

Guests highly praised the 212 brand’s product excellence and distinctive charm, while expressing strong recognition of Legend Holding Group’s localized strategy and operational capabilities in the region.

Honouring Tradition, Reviving the Spirit of Off-Road Adventure

First introduced in 1965, the 212 stands as China’s first independently developed off-road vehicle and a symbol of resilience across generations. From border patrols to desert expeditions, its iconic boxy design and robust engine have long represented the nation’s spirit of perseverance.

After six decades, the all-new 212 T01 continues the legendary “One Arch, Two Circles, Three Horizontals, Four Verticals” design philosophy—reimagined with superior performance and a global outlook. More than a vehicle, it is a companion of its time—embodying the strength, courage, and pioneering spirit of the East as it ventures across every frontier of the world.

About Legend Holding Group

Legend Holding Group is one of the leading automotive distribution and service groups in the Middle East, with over 20 years of industry experience and extensive local resources. The Group is dedicated to introducing exceptional automotive brands to the Middle East and providing customers with comprehensive automotive lifestyle solutions.

Deep Market Roots, Corporate Commitment

With over 20 years of deep market experience in the Middle East, Legend Holding Group has played a pivotal role in ensuring the success of the 212 brand’s regional launch. Leveraging its strong local resources, the Group ensured that every aspect of the event met international standards.

Legend Holding Group has already completed a comprehensive rollout plan for the 212 brand across the Middle East. The flagship showroom in Dubai is set to open in November, with the first fleet of display and test-drive vehicles already in place. Additionally, two exclusive Middle East editions—the “Falcon” and “Pioneer”—made their debut at the event, drawing widespread attention and acclaim.

Strengthening Service Systems, Delivering Market Promises

To safeguard customer satisfaction, Legend Holding Group has pledged to establish a comprehensive after-sales service network. This includes setting up a regional parts center for efficient supply, forming a dedicated local service team to offer full sales and after-sales support, and introducing warranty and financing programs tailored to the needs of Middle Eastern customers.

These initiatives reflect Legend Holding Group’s long-term commitment to the region and its dedication to delivering a premium, worry-free ownership experience.

Enhancing Strategic Synergy, Shaping a Shared Future

Mr. Zheng Kai, Founder of Legend Holding Group, stated:

“We firmly believe that the combination of 212’s exceptional product strength and our extensive local experience will drive remarkable success in the Middle East. We will continue to invest in resources, enhance our service network, and strive to make 212 the most trusted off-road brand among Middle Eastern consumers.”

Mr. Lu Yunran, General Manager of 212 Off-Road Vehicles, added:

“Looking ahead, we will uphold long-term partnership principles, innovate with sincerity, and move forward with determination. Together with our partners, we will carve new paths, explore the unknown, and enable global users to experience the adventure of driving this classic Chinese off-road icon to every corner of the world.”

The success of this event is a testament to the seamless collaboration between Legend Holding Group and the 212 brand. From event planning to on-site execution, both teams worked hand-in-hand to overcome cultural and logistical challenges, delivering a truly world-class automotive showcase.

Moving forward, Legend Holding Group and 212 will continue to strengthen their partnership, improve localization efforts, and jointly expand their presence in the Middle East market.

From Product Sales to a User-Driven Experience

At the global launch event, 212 showcased its complete lineup of rugged vehicles, each engineered to deliver pure mechanical strength and unmatched off-road capability. Built with a focus on durability, power, and control, the 212 represents a true return to the essence of off-road driving — where reliability and performance come before anything else.

Legend Motors is fully committed to bringing this spirit to the Middle East, offering vehicles that reflect the region’s passion for toughness and adventure. From compact three-door models to multifunctional pickups, SUVs, and hardcore off-roaders, each 212 is crafted to withstand extreme conditions and meet the real demands of drivers who live for the thrill of the terrain.

This philosophy forms the foundation of Legend Motors’ approach — delivering vehicles built on three enduring principles: Performance, Durability, and Everyday Usability. With their robust mechanical engineering and timeless design, Legend Motors ensures that every 212 vehicle not only meets but exceeds the expectations of off-road enthusiasts and everyday adventurers across the region.